John Cotton is Europe’s largest manufacturer of polyester fibre filled pillows, duvets and mattress protectors. They recently launched their Eternity range that consists of a eco-friendly duvet and pillow set, which is available from Asda, Argos and Tesco.

We were given the objective of creating a brand image and name, and a packaging format
that represents the products eco status. Key to our brief was to ensure the packaging was produced in an eco-efficient manner. We used only one colour in the design and worked with the printer to achieve an efficient print method and one that would ensure the quality of the print was not sacrificed.

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