Jean Christophe Novelli is a well-known chef. Our imaginative approach was put to the test when we had to ensure that the brand design created would represent and enhance his celebrity status and work across many different formats, including wine bottles, packaging
for pans and general marketing and administration material.
Prior to commencing this project we spent time with Jean-Christophe and his team to understand better the personalities and dynamics of the Novelli brand. Research of the celebrity chef market was the key to identifying a unique position for the Novelli brand
within this highly active and competitive market.
To ensure the brand maintained its market position and that there was consistency
across all products and communication, Electric produced brand guidelines for the
growing Novelli brand.
Featured: Novelli wine label
